Worlds largest search engine Google employs numerous methods to determine website rankings. What their algorithms are based on in obtaining better Google rankings is shrouded in mystery. However, there are some aspects that site owners can consider to improve online visibility. The process of being visible in the search engine results pages (SERPs) is known as SEO or search engine optimization. If you are really serious about your online business, its necessary to adhere to certain strategies. It will help your website to be listed in the SERPs. Lets read to find out more about it.
Use of Apt Keywords
Keywords are phrases or terms that relate to your business. These words or phrases should be used in the content intelligently. Instead of using a single word, its better to use it as a phrase. For example, if your business is about graphic design, then phrases or terms should target this niche. If you are not sure, then take help of any SEO Company Lincoln that has the right knowledge and experience in this regard. The content should deal with one topic per page. The content should not be stuffed with keyword phrases; else search engines will penalize your site. Keywords should be used naturally within the text and not forced.
Design and graphics also play a significant role in achieving better Google rankings. Flash, if used should be done in moderation. Though people like great animation effects or flying texts, search engine spiders have difficulty reading them. Too much of animation will also increase page load time. Google for example, has some ability to read Flash graphics but not too much of it. So, what should you do? Well, its simple. Instead of designing menus in Flash; keep them simple using plain HTML text links. Thats more readable by engine spiders. To make images readable, always use tags. Engines will be able to read images as well.
Social Media and Linking
Any of the SEO Company Lincoln will tell you how important are social media platforms like Facebook, Twitter or Digg. These sites are an ideal platform for promoting your business products or services. For example, creating a Facebook fanpage will help you reach out to a wider audience base. You have to keep updating your readers by announcing exciting activities related to your company. You can also use Digg that will give you positive results.
Last but not the least is exchanging important links with sites that are relevant to your company. Say for instance, you have a site on health care. Then you should be linking with sites that are similar in nature. Page rank can also be enhanced by ensuring that your site is listed with reputed directories.